During peak times, many people don’t like having to wait 15 or 20 minutes for a table to open up in a restaurant. They will likely go somewhere else instead of waiting around. However, if you offer alcohol, a high percentage of them will decide to enjoy a drink during that wait period instead of eating at a different location.
Most restaurant owners will tell you that they sell a large amount of alcohol. They will also tell you that they are able to sell it for a substantial profit too. Many restaurant owners have come up with a good solution to slow times with alcohol too. They can offer buckets of beer at 5 pm so an after work crowd shows up. They can also offer great specials on drinks and appetizers during the afternoon so that people will be enticed to drop in.
It can be an added expense for your restaurant to offer alcohol though. You will have to purchase the supplies to make a variety of different drinks. You will also need the machinery to mix them and the glasses to serve them in. This could result in one more supplier to deal with too as you won’t be able to get your alcohol from the same supplier that you get the food ingredients from.
The only way that you are going to get your customers to want to pay for the drinks they order though is to make sure you have the best ingredients available. Don’t try to cut corners by purchasing cheap alcohol. You also need to have bartenders in place that have plenty of experience making various types of drinks that your customers are going to request.
Keep in mind that staff under 21 years of age can take the orders for the drinks, but they won’t be able to deliver them to the customers. Either the bartender or someone else that is at least 21 years of age will have to take them to the tables. This usually isn’t too much of a problem unless you have the majority of your employees under the age of 21.
There are strict guidelines for obtaining a liquor license and it will depend on the state. You will also have to make every person asking for alcohol is verified as being legally old enough to drink. If you don’t this can result in fines being imposed and even the restaurant being shut down. Staff also needs to watch for signs for intoxicated individuals in the establishment. They should not be serving them any more alcohol.
Should you decide to serve alcohol in your restaurant, you need to be aware of your responsibilities. You have to make sure all people drinking alcohol in your establishment are old enough. Never take their word for it, check ID – make sure all of your staff is well aware of this as well. Make sure they stop serving alcohol to those that are visibly intoxicated and should not continue to drink.